Analysing the brands' ranking and predicting their future
The Lyst Index Q4 2023 is out and instead of just talking about it let's do a deep dive and a forecasting using it.
We might as well be all about 2024 right now and 2023 is nothing but a memory, but not for the fashion industry because Lyst Index Q4 2023 is out and I cannot not comment it. The Lyst Index isn't just a list; it's the pulse of haute couture and street style's lovechild. For we're entering into the world of fashion, where the rankings tend to change like the seasons and each brand has its own saga to portray. I’m not about to just show you the ranking, but today I’m going to analyse the ranking changes from quarter to quarter and dare to make some predictions for future change-makers.
The current situation:
Trend Overview:
The Consistent Climbers: PRADA and MIU MIU like the timeless little black dress, they've stayed vogue, strutting on the rankings runway staying both classic and edgy. Both steadily ascending the ladder of consumer adoration and online popularity.
The Surprising Upstarts: LOEWE, once a mid-tier contender, has blossomed into a top-tier main character, proving that in fashion, the tides turn not just with time but with vision and vigor like the one of Jonathan Anderson.
Market Dynamics:
The Digital Runway: Social media campaigns, influencer endorsements, and digital-first strategies have become the new runway shows, turning online buzz into real-world demand.
The Consumer's Pulse: Today's fashion enthusiasts are not just blindly consuming; they are narrators of their own style stories, seeking brands that resonate with their personal narrative and values.
In-Depth Analysis of Top 3 Brands per Quarter:
PRADA: A tale of timeless elegance and innovative spirit, PRADA's journey at the top is one of consistent excellence and strategic brilliance.
MIU MIU: The darling of the bold and the beautiful, MIU MIU's rise is a testament to the brand's ability to marry classic charm with contemporary chic.
LOEWE: A story of transformation and transcendence, LOEWE's ascent reflects a brand reborn, ready to redefine luxury and captivate the modern connoisseur.
Predictions for Other Notable Brands:
I don’t have a crystal ball, but I can see potential shifts on the horizon and the main game changers will be the following:
The Dark Horses: Brands like BOTTEGA VENETA and MONCLER, with their unique offerings and strategic positioning, might just gallop into the top tier.
The Sleeping Giants: Brands that have shown fluctuating dynamics, such as GUCCI and BURBERRY, may awaken with a roar, armed with fresh strategies and renewed vigor.
The Underdogs: BALENCIAGA looked like they lost the game after being cancelled and Louis Vuitton lost followership after the death of Virgil Abloh, but they will both gain back their high ranking soon.